Guys, I have a new course that you might like to attend. It’s called “how to effectively ensure that your bullshit press release embargo is not broken”. It will cover the following areas:
- Don’t make up some bullshit embargo that is totally irrelevant to the boring announcement that you’re trying to make people write about — unless you consider people taking the piss out of it to be good publicity.
- Don’t desperately spam your PR to every random irrelevant robot scraped email address in the world. Spam sometimes pisses people off, and they might in turn make fun of your spam in public. Some of them might even do so before your bullshit embargo date.
This one day course will cost a bargain £250 per person. FREE BONUS: attendees will also receive a free seminar entitled “how to copy your manager’s email signature without linking your twitter name to her account.”
————— Forwarded message —————
From: Rebecca Pain <RPain@thebluedoor.com>
Date: Wed, Oct 13, 2010 at 1:30 PM
Subject: Launch of new app for organisation and secure sharing
To: me
Dear Joe
A revolutionary new application, DAD (www.dadapp.com), which allows superior organisation of photos, music, contacts and documents on one platform, private and secure sharing, and great opportunities for app development, has arrived.
DAD, the app to tackle digital disorganisation, will open up a mass of opportunities for tech-lovers and late adopters alike. Affordable and easy to use, DAD could be life-changing for many, both in terms of enabling them to be more organised if they have ‘stuff’ across multiple folders or devices, and allowing greater enjoyment of their photos, music and other ‘stuff’. It is also a superb tool for developers, saving them time and expense by automatically making data development-ready.
For a quick road-test, we’d suggest asking DAD to index one of your folders and then experiment from there. All the information is below and please do contact us if you have any questions, require images, or would like an interview with Julian Ranger, the brains behind this pivotal development. Our number is 01252 899969.
Kind regards,
*UNDER EMBARGO UNTIL 00.01hrs, 14 OCTOBER 2010*
New application organises and frees all your digital data and allows easy, private sharing, all on one platform
- Photos, music, contacts and documents can be indexed and shared
- Computer networking without the risks to privacy
*UNDER EMBARGO UNTIL 00.01hrs, 14 OCTOBER 2010*
Surrey, UK, October 2010 DAD Solutions Limited has today launched DAD, a new software application designed to address the 21st century challenge of digital disorganisation. For the first time, users will be able to organise, store, reuse, share and manage their digital assets easily and securely from a single platform, creating a much-improved user experience and home or remote network. The new solution is available immediately at a price of £2.49 per month for up to 4 computers.
With the amount of digital data increasing tenfold every five years[1] and the rising popularity of social networking sites, keeping control of digital data is fast becoming a major hurdle. People are thus presented with the challenge of accessing, collating, reusing, sharing and storing images, music, documents and contact details on- and off-line.
The DAD application is an indexing system that is held on a user’s PC with an easy-to-use user interface. It can translate most metadata formats, enabling images, music, contact details, content from social networking sites and document files to be stored in a single DAD index. This index can then be used to organise, manage, share, connect and reuse all digital data simply and securely. The new software also enriches a user’s digital assets by cross referencing different types of data so that photos and contacts, for example, can be linked together. This helps to automate repetitive sharing tasks such as collating a family photo album from all members of a family.
DAD includes an open API designed for use by third party developers who wish to leverage the universal DAD index. Through 3rd party add-ons, DAD users will be able to pull together photos and other material relevant to them that they or their nominated friends and family have put onto social networking sites, even if they are located elsewhere and their PCs are not networked together.
Julian Ranger, founder and CEO of DAD comments: “There is a huge market opportunity for DAD. In the UK alone, there are 16 million adults aged over 15 who live in households with two or more PCs. Add to this the growing popularity of social networking sites and the potential reach for our new product becomes clear.”
Julian Ranger continues: “From busy parents through to silver surfers and students, everyone can take advantage of DAD – it is the ultimate fix-it for digital overload. DAD promises to be as revolutionary to digital organisation as the Dewey Decimal System was to libraries. We’re really excited about today’s launch and to be tackling what is becoming the number one digital dilemma of the 21st century.”
DAD is available immediately for an initial free month trial, but then will cost from as little as £2.49 per month for up to 4 computers. A free ‘lite’ version is also available, offering core functionality. DAD can be purchased and downloaded directly from the DAD website: http://www.dadapp.com
A Mac-compatible version of DAD will be available by the end of 2010.
ENDS.
Media contact information:
Rebecca Pain, rpain@thebluedoor.com, 01252 899969, 07974 212544
Editor’s Notes
The DAD application can be downloaded at www.DADapp.com onto your PC and gets to work straight away on your digital ‘stuff’, finding and storing all kinds of images, music, contact details, content from social networking sites and document files in a single DAD index. This index can be shared easily and securely with other DAD licence holders. Three other licences are included with every copy of DAD.
The standard DAD package will include the following functions:
- Rich media index (which is extensible and allows cross-referencing)
- Smart search (using metadata and user created tags/data)
- Photo viewer and organiser
- Local network discovery and User to User connections
- Private, secure Index and/or File sharing (manual or automatic with user created rules)
- Three additional user licences for friends and family members of your choice
Julian Ranger, Founder and CEO of DAD, has been an angel investor since 2007 and an entrepreneur since he formed his first business – STASYS. Julian grew STASYS to a £17m+ business with 230 staff with subsidiaries in the US, Australia and Germany before selling it to Lockheed Martin in 2005. Today, Julian heads up an innovation hub called iBundle (www.ibundle.co.uk) where he invites start-up entrepreneurs who are looking for backing and advice to contact him.
Rebecca Pain
thebluedoor
t: +44 (0) 1252 899969
m: +44 (0) 7974 212544
e: rpain@thebluedoor.com
w: www.thebluedoor.com
blog: view thebluedoor blog
Twitter: @RebeccaPain
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[1] The Economist – February 27, 2010
