And his social media clown academy. Look at his lovely personalised malformatted email with the stretched table, and the “unsubscribe from the list that you didn’t subscribe to” button, and the links to “http://emailmarketer/”. Oh hey, looks like I don’t have those websites on my computer. Perhaps you could resend them as a Word attachment or something?
And hey look at this guy’s expert academy website. The one with the friendly welcome message that informs you that, “you see this page because you have set up your Web server for serving a new site, but have not uploaded the site content yet.” That’s it. The one with the Server Control Panel for Dummies installation screen still showing. You know, the one that so helpfully presents me with a feed of the latest articles on BBC News, and a helpful link that promises to give me “1 Rule to a Sexy Stomach”. Oooooh, yeah. Thanks. Because my unsexy digestive system was proving a real turn off.
For just £295 (plus VAT), this social media clown will teach you all you need to know about the social media landscape: how to send effective personalised unsolicited bulk emails, and how to build a winning website that will get everyone excited about your sexy stomach rules. Bargain.
————— Forwarded message —————
From: James Fell
Date: Tue, Apr 13, 2010 at 11:44 AM
Subject: Maximising the use of Social Media in Journalism
To: Joe
Hi Joe,
I hope you don’t mind me getting in touch, we are hosting an event in Central London in May which I thought could be of interest to you, or some of your team members.
On the 10th May 2010, The Social Media Academy will be hosting a one day training course at BSG House entitled “Maximising the use of Social Media in Journalism”.
The session will explore the important role social media can today play as a primary source of information. Tried-and-tested techniques will be outlined for tracking events as they happen online – offering journalists a far wider range of opinion and access to a whole range of voices.
Insight and guidance will also be provided on using social media to distribute content effectively. Increasing readership figures and raising credibility as the audience itself becomes empowered to recommend and relay news and features.
Focus Areas Include:
- A full overview of the various types of social media platforms
- Detailed analysis of the social media landscape - across blogs, Twitter, forums, podcasts and social networks
- Insight into the most up-to-date social media trends and developments
- Social media as a primary information source:
- How to monitor events online
- Analysis of the paid-for and free monitoring tools available on the market today
- How to minimise time required to monitor online conversations
- Early flagging of stories as they break
- How to assign levels of importance to comment sources
- How to gauge relative levels of influence
- How to monitor events online
- How to use social media to distribute content
- Twitter as a journalist tool:
- Establishing a presence
- Active engagement with follower base
- How to priorities comments and messages for response
- Twitter culture & code of ethics
The training day costs £295 + VAT, however, there is an Early Bird Discount of 15% off if you book before the 30th April 2010. There are limited places available and seats are booked on a first-come-first-served basis.
Please click here for a full description of the course.
If you have any questions I can help with, please do get in touch.
Kind Regards,
James
James Fell | Director
The Social Media Academy 226-236 City Road, London, EC1V 2TT
dl: +44 (0)20 7390 8503 | m: +44 (0)7590 571 361 | e: james.fell@socialmedialibrary.co.uk | w: http://www.thesocialmediaacademy.co.uk/ | LinkedIn: linkedin.com/in/jamesafell
